Chef Feli is the character who inspires everything we create – symbol of flavour, care, and creativity. From golden, flaky frozen pastries to vibrant, naturally sweet fruit snacks, Chef Feli represents quality you can trust and comfort you can taste.
Crafted for today’s busy lives, every product from Feli’s Kitchen and Feli’s Fruitz is made to deliver consistent results, save time, and bring a little joy to every table, lunchbox, or on-the-go moment.
At the heart of our journey is a simple promise: to make good food easy.
We believe everyone deserves access to meals and snacks that feel comforting, taste great, and fit into real life, No stress, no shortcuts on quality.
Whether it’s flaky pastries fresh from the oven or fruit snacks packed for school, we’re here to help you share more flavour, more moments, and more ease, every single day.
Partners
Food Products
Countries
Halal Certified
From pies to pastries, explore chef-made meals ready in minutes.
Fruity fun in every bite — wholesome, sweet snacks kids (and parents) love.
Our products are made with high-quality ingredients with trusted partners across the world. Designed to deliver fresh flavour, reliable results, and everyday convenience.
From oven-ready pastries to grab-and-go fruit snacks, every product is made to save time without compromising on taste. It's all simple, satisfying, and made for real life.
Each product is developed with care — from flavour profiles to packaging — to suit the preferences and lifestyles of consumers across the region. A thoughtful balance of global inspiration and local familiarity makes every bite feel right at home.
At the heart of everything we make is a belief in togetherness. Our products are made to give you more time to connect, with comforting flavours and no-fuss preparation that fits every kind of day.
Operative manager
Al Wasl Rd, near City Center Mall, Al Safa, Dubai, UAE – 00001
Operative manager
Al Wasl Rd, near City Center Mall, Al Safa, Dubai, UAE – 00001
Operative manager
Al Wasl Rd, near City Center Mall, Al Safa, Dubai, UAE – 00001
Operative manager
Al Wasl Rd, near City Center Mall, Al Safa, Dubai, UAE – 00001
Operative manager
Al Wasl Rd, near City Center Mall, Al Safa, Dubai, UAE – 00001
