As lives get busier and food choices get broader, consumers across the GCC are seeking products that do more – save time, offer quality, and still bring joy to the table. In 2026, we’re seeing three big shifts shaping the way people shop and snack:
1. Snack Time, All the Time
Snacking is no longer just for kids or in-between meals. Consumers are embracing mini moments of indulgence and portable nourishment throughout the day. That’s why individually packed, real-fruit snacks like Feli’s Fruitz are rising. They tick the boxes for health, convenience, and enjoyment.
2. Frozen with Purpose
Frozen is having a comeback, not as a compromise, but as a smart, quality-driven choice. Busy households and foodservice operators alike want meals that are consistent, easy to store, and fast to prepare. Products like our pastries deliver just that: bakery-style comfort food, ready when needed.
3. Clean Labels, Clear Values
Consumers are reading beyond the headline seeking transparency, shorter ingredient lists, and products made with care. Whether it’s “no added sugar” or “made with real fruit,” clarity and credibility matter more than ever.
At Feli’s, we’re watching these shifts closely and building our range to meet them head-on. Because the future of food isn’t just faster or healthier it’s smarter, more thoughtful, and more human.
